Loocas

Brands, creators & comparison sites

The product.
Your perspective.
The spark.

A texture. A gesture. A detail that matters. Your content belongs wherever people discover a product: in an online store or after an in-store scan.

See your content in context

Brands: find your creator

The product / CF-01 CF-01 face cream jar, demo product
Face creamTexture has a story.
4.3/53 network reviews
Fictional example
Your way of showing it

Illustrative previews · demo products, profiles and reviews. Videos are represented by still images.

YOUR CONTENT, AT THE MOMENT OF CHOICE

The product gets discovered.
So does your perspective.

Your video complements buyer reviews.
On a store’s product page or after a scan.

One reference · CA–01
On the merchant’s product pageInteractive demo
CA–01 / IVORYIvory headphones CA–01

AUDIO · WIRELESS HEADPHONES

Ivory headphones

Wear them. Listen.
Make up your own mind.

4.3/53 reviews · 3 stores

Comfort,
in context.

How do they fit over your ears? Noé shows what a product photo cannot.

NoéCreator · example
3 voices. The same product.
Your name and publication travel with your content.Fictional example · the video remains separate from buyer ratings.

The connection goes beyond the product page

A video that travels.
A signature that stays.

Your name. Your publication.
A path to discover more.

Comparison sites, media & enthusiasts

Your method.
Their reference points.

A product test offers one way of looking. Buyer reviews describe everyday use. Two complementary perspectives, without mixing their ratings.

01 / AudioCA-01 headphones

CA-01 · with Noé

How do they feel
day to day?

Test focus Fit & comfortNetwork reviews 4.3 / 5 · 3 fictional reviews
02 / OutdoorsIvory water bottle GO-01

GO-01 · with Lina

A simple gesture.
Truly practical?

Test focus Opening & handlingThe takeaway A demonstration on the trail
03 / At homeSand-coloured speaker LN-01

LN-01 · with Adam

The controls.
At your fingertips.

Test focus Controls & useThe takeaway A close look at the product

Your editorial analysis keeps your signature. It becomes neither a buyer review nor a seller rating.

The brand & creator directory

The right perspective.
The right connection.

Interests, formats, personalities. Find a creator to show your product in context and imagine a collaboration together.

Explore profiles.

Start with an area that feels like you.

5 profiles

Combined follower counts add up a profile’s social networks; they do not represent unique people.

Fictional profiles, figures and briefs · demo

Brands & creators

A product to discover.
Your perspective to share.

Choose your collaboration type. The product is provided free and your opinion stays your own, whether positive, nuanced or negative.

BRIEF — EXAMPLETech
Ivory headphones CA–01, provided free for the illustrative collaborationThe product in use1 vertical video

Ivory headphones

Product reference CA–01
Gifted product

Your collaboration

The selected optionProposed fee + free product
You receive the product.

The brand supplies the CA–01 headphones. Providing the product free is mandatory in both options.

You share your experience.

A vertical video showing the product in use. For a paid collaboration, you propose your fee to the brand.

Visible disclosure on the contentSponsored / commercial collaboration

Example brief · no application is submitted.

A disclosed collaboration. An independent perspective.

Payment covers the agreed work. It must not determine your assessment of the product.

Social platforms’ monetisation programmes are separate from collaborations commissioned by brands.

CREATOR INTRODUCTIONTheir world, in context.

Illustrative capture, without video playback.

Tech

Noé

Combined followersSum across networks · audiences are not deduplicated
Audience score
demo v0.1
Their social networksFollowers · engagement

    Creators will add links to their social accounts when registering.

    Understand the audience score

    Illustrative index v0.1: four components out of 100, weighted and rounded. Component values are assigned for this example.

    The displayed engagement rate is the simple average of the fictional rates for the profile’s networks.

    Demo brief · Tech

    The product in your hands.
    Your perspective on screen.

    Present the CA–01 headphones in everyday use, with your storytelling style and observations.

    Ivory headphones CA–01
    PRODUCT PROVIDEDIvory headphones · CA–01

    The product is included in both collaboration types.

    Category
    Tech / audio
    Proposed deliverable
    1 vertical product video
    Proposed framework
    Proposed fee + free product
    Content disclosure
    Sponsored / commercial collaboration

    The creator proposes a fee alongside the free product.

    Collaboration, with perspective

    A funded test.
    An independent opinion.

    The brand funds the content and provides the product free. The creator shares their experience, including strengths and limitations. In a video or an article.

    Loocas · editorial framework

    Proposed
    editorial charter.

    A proposed commitment for brands and creators producing videos and articles as part of a collaboration.

    1. Creative work has value.

      The brand provides the product free of charge. Where a fee is agreed, it pays for the creative work and agreed deliverables.

    2. The whole experience deserves to be told.

      Creators share what they really think: strengths, limitations and negative points noticed during their test.

    3. Payment does not buy a positive review.

      Neither the fee nor its payment is conditional on a favourable conclusion. A gifted product does not require praise either.

    4. Facts can be corrected. Criticism stays free.

      The brand may request correction of a factual error, supported by verifiable evidence. It may not demand removal of criticism simply because it is negative.

    5. The collaboration is visible.

      Content clearly discloses its commercial nature: “Sponsored / commercial collaboration” when a fee is paid; “Gifted product / commercial collaboration” when no fee is paid.

    6. Creator content keeps its place.

      It remains identified as creator content, with its author and source. It is not presented as a buyer review and does not contribute to the customer review rating.

    A proposed framework to be implemented. This charter is neither a content verification label nor an already signed commitment.

    Content creates the connection

    Your perspective.
    Another way in.

    Your publication shows a product in use. The page links it to the right product. Someone discovers it and can go on to explore your world.

    01Your social network
    LinaSport / outdoors
    02The same product
    Ivory water bottle GO–01, matching Lina’s demonstration

    On-the-go water bottle GO–01

    03A new discovery
    THE PRODUCT PAGE
    GO–01 / OUTDOORS

    Ready to go with you.

    4.7/53 buyer reviews
    Sources A, B and C
    THE CREATOR’S PERSPECTIVEThe water bottle, with Lina.
    In an online storeAfter a scan
    Same reference. Visible credit. Authorised distribution.Illustrative scenario.

    What if the connection became a collaboration?

    You bring the perspective.
    The brand provides the product.

    Explore collaboration briefs
    WITH A FEEYour fee
    + the product.
    Sponsored / commercial collaboration
    WITHOUT A FEEThe free product.
    Your content.
    Gifted product / commercial collaboration

    What matters

    Your questions, answered.

    A clear framework to create, share and collaborate.

    How does my content reach the product page?

    It is linked to the product reference you present, with credit to you. Distribution follows the permissions granted and the original platform’s terms.

    Does a gifted product also count as a collaboration?

    Yes. The commercial relationship remains identifiable: “Gifted product” without a fee, or “Sponsored / commercial collaboration” when a fee is agreed.

    Does every view earn me money?

    Brand commissions and platform monetisation are separate arrangements. An embedded view guarantees neither a larger audience nor automatic payment.

    A personality. A product. A connection.

    There are a thousand ways
    to show a product.
    Yours matters.

    Find an area that feels like you. Shape your next collaboration.

    Face cream CF–02Sacha. An everyday gesture.

    The full content.

    Illustrative scene · still image.

    CA-01 headphones · demo

    Three reviews, at their source.

    Store A5 / 5

    “Comfortable during long listening sessions.”

    Store B4 / 5

    “Enjoyable noise isolation on public transport.”

    Store C4 / 5

    “A little tight at first, then more comfortable.”

    Fictional product reviews authorised in this example. Average of 5, 4 and 4, rounded to 4.3/5. None of these reviews rates the seller’s service.